Insights
How operators put AI on the P&L.
Written for MDs and directors of £5M to £500M businesses. Practical, specific, and short.
The ROI on AI: how to actually measure it
Most AI programmes report activity, not return. A practical method for measuring the ROI on AI, using adoption, process and outcome baselines rather than hours saved.
Read · 7 minThe seven EBITDA drivers, explained
Every business improves profit through the same seven drivers. What each one is, how it flows to EBITDA, and why one percent on all seven beats ten percent on one.
Read · 9 minStop buying AI tools. Start buying AI returns.
The market sells hours saved. Almost nobody sells what those hours are worth once you redeploy them. Why that gap exists and what to do differently.
Read · 6 minThe newsletter
New writing, when there is something worth saying.
No schedule, no filler.